COVID, Chaos, and Coming Back Strong

I think it’s safe to say that many, if not most, people in the USA, let alone the rest of the world feel a bit like the rug has been pulled from beneath our collective feet. I’ve also seen a lot of people comment that this year has felt much like the movie Jumanji; we’re leveling up to some new, terrible reality with each passing month. (Full Disclosure: I’ve never seen Jumanji, but I probably should watch it if I’m going to reference it in a post, no?) Business owners and employees alike are on tenterhooks as we watch events around the globe and at home. This is leaving many of us at a loss for words and ideas. I’m a big fan of meditation. In today’s post, I’m going to ask three questions to get your creative juices flowing when it comes to your business in this precarious time similar to what you’d contemplate during a meditation session. How is your business doing right now? Honestly, how is your business doing? Great? Alright, but could it be better? Not dead yet? Are you ready to call the coroner? Thankfully, running a business is not like “Fight Club.” What happens at your business should not stay within the confines of your office. Your customers want to know what’s happening, what you’re doing, and likely, what they can do to help. In the last few months in the Madison, Wisconsin, area, I’ve witnessed some tremendous steps taken by patrons of various […]

Accessibility in the Age of the Internet

Is your company's website accessible?

It is highly likely that your place of business is accessible to those with disabilities, but is your website? Installing wider doors, ramps, and lower counters can help those visiting in person, but if your site doesn’t have some basic design features, you may be turning away customers and clients before they even have a chance to be your customers.

If You Build It…Your Website Is Not Like Field of Dreams

If you build it...

I frequently hear from professionals with business websites that they just aren’t seeing the value from it. When I ask them why they feel this way the response typically is because they don’t feel they are getting enough traffic to the site or conversions to leads. These comments come from professionals across a variety of industries. The belief they have is that a website is similar to a sign on a building. It’s reminiscent of one of the most memorable lines from the 1989 movie Field of Dreams, “If you build it, he will come.”

Goldilocks and The Search for the Just Right Website

Woman holding a teddy bear up in a field.

It was my husband’s birthday, and I wanted to send him flowers. I tried to send him flowers from a local florist whose designs we both liked and who does high-quality work. I punched in their website address and got “This site is not active.” A search brought up a link to their Facebook page where I dutifully shot off a message of “Are you aware that your website is down?” Their response? “Yes, we know. We are now solely focused on weddings and operate through Facebook.” Well, guess I wasn’t ordering flowers through them. Sadly, this isn’t the first AWOL website I’ve come across, nor is it the first website that I intuitively thought would be available only to find that the business owners use just Facebook.  Even worse, some have no website at all, only mentions in Yelp or Google, leaving it to the public to tell their story.

New to Online Marketing? Here’s What You Need to Know – Part 2

In last week’s post we started a conversation around some of the basic details of your business. Knowing this information is the foundation for being able to make a big difference in the way you go about marketing your business, especially online. We mentioned making a list of the valuable products or services your business sells (Remember, EVERYTHING isn’t valuable to EVERYONE) and who you sell to.