My introduction to social media started over 20 years ago in college with the campus intranet. From there, it was quickly followed by an account at the relatively local Iowa Student Computer Association’s (ISCA) bulletin board service (BBS) – think “early Reddit”. Users of the ISCABBS could follow topics of numerous variety as well as hold private conversations. Discussing ideas, big and small, was the norm, but admittedly, it was also how one could find a lot of dates. Little did we know, however, that what started as an easy (and fun) way to pass some time would lead to the Internet of Now – where your Personal Identifiable Information (PII) is being bought and sold by, and to, the highest bidders.