From the dust of the digital marketing revolution emerged an entrepreneur focused on empowering small business owners to take control of their online presence.
Since 2005, as CEO & Creative Director of JCD Promotions, Carrie Drephal has been working with small businesses and non-profit organizations to bridge the gap between IT and Marketing. JCD provides web development and marketing services to small businesses along with training, tools and resources for them to reap the rewards of a strong online marketing strategy.
RECENT POSTS FROM OUR BLOG
When it comes to social media management, having the wrong person, or people, leading the charge can cost you customers and money. What happens for many traditional business owners is that one day they discover that not having an online presence is hurting their bottom line. They decide it’s imperative to join every platform (not a very good idea – but a topic for another time) and jump in with both feet without a plan.
Does the tone of your, or your company’s, writing on social media reflect who you are? How about who your customers are? Make sure that what you or your representatives write to connect with your clients isn’t making you look tone deaf.
In last week’s post we started a conversation around some of the basic details of your business. Knowing this information is the foundation for being able to make a big difference in the way you go about marketing your business, especially online. We mentioned making a list of the valuable products or services your business sells (Remember, EVERYTHING isn’t valuable to EVERYONE) and who you sell to.
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